We buy inspiration. It’s always worth the repeating. We often buy the feeling we get from something. That’s why these “sales catalogue”
sheets I designed feature a beautiful hair model above all else. The many items, products, tools and bonuses are important in rationalizing a purchase. But the design has to be beautiful so that a
customer is happy to associate themselves with the image, happy to invest in the Matrix brand, happy to spend money on the hairdressing products that will allow them to create beauty. Beauty like the image featured above all else.