This is the model created for the Colorgraphics Lacquer launch! I learned that when you have a beautiful visual that tells your story for you, you feature it as much as possible.
It’s a new semi-permanent hair color product that can be used directly out of the tube without any developer or activator. It’s kind of like paint, but for hair.
I was in charge of creating print ads, merchandising items and sales promotion material for the launch. Getting to work with a beautiful image like that was definitely an experience worth repeating.