This is the face of the NEW reinvented Biolage, Canada’s #1 professional haircare brand! I learned that you have to keep improving to stay at the top!

What you see above is a DPS (“double page spread”) I designed that was printed not only in trade magazines like Salon Magazine and Canadian Hairdresser, but also in consumer media like Elle Canada and Chatelaine. If you haven’t heard of Biolage, it’s the most widely distributed salon-grade haircare brand in Canada.

I also created a ton of print ads, merchandising items, web ads, website backgrounds and banners for the relaunch campaign. One of the main focuses of the reinvention was visiblity which meant a generous budget to make sure everyone received the message.

Discover the beauty of nature, decoded by science.